How Stake's On-Site Signage Drives Engagement at Rental Communities
Attracting and retaining residents in rental communities is a constant challenge, and that’s where effective communication plays a pivotal role. Stake has taken a strategic approach to in-person communication by using on-site signage. Here's a closer look at how Stake’s suite of physical materials is boosting resident engagement and driving leasing and retention success.
1. Window Decal: Visibility at the Forefront
A window decal serves as a highly visible introduction to Stake’s offering, “Earn Cash Back on Rent.” Strategically placed in areas with high foot traffic, such as leasing offices or main entrances, this decal instantly grabs attention. The clear call-to-action, coupled with a QR code, makes it easy for current or prospective residents to engage with the program right away. All they have to do is scan, log in, and start earning.
2. Tabletop Signs: Engaging Residents at Eye Level
Tabletop signs placed in high-traffic areas like leasing offices or communal spaces further reinforce Stake’s message. The bold “Cash Back on Rent” headline is impossible to miss. This sign offers a more interactive experience as residents take a seat to discuss their leasing options. Like the window decal, it features a QR code, making the process of signing up as seamless as possible.
3. QR Code Plaques: Modern and Compact Convenience
The set of five QR code plaques is a smart touch for communities that value modern aesthetics. The sleek design provides a convenient option for residents to scan the code, giving them easy access to more information or sign-up details. These plaques can be placed near shared amenities like gyms or lounges, where residents spend a lot of time and are likely to engage with them.
4. Move-In Flyers: Educating New Residents
New residents want to get Cash Back right away. The 200 move-in flyers provide a comprehensive breakdown of what the program offers. Simple yet informative, these flyers are ideal for inclusion in welcome packets or handed out during orientation. The clear incentive – cash back on rent and no additional fees – is an easy sell, and it’s paired with a QR code for quick access.
5. Door Hangers: Personalized Promotion
The door hanger is a tried-and-true way to communicate directly with residents. These 200 hangers are a perfect solution for engaging people who might not visit the leasing office often. The clear messaging – "Cash Back on Rent" – gives residents a sense of personalized engagement, ensuring they know the benefits available to them without ever leaving their apartment.
6. Exterior Partner Sign: A Bold Community Statement
For leasing and renewal campaigns, Stake’s exterior partner sign is a statement piece. Placed in front of the property, this sign demonstrates that the rental community is committed to offering financial benefits through its partnership with Stake. It’s a subtle yet powerful way to promote the program to anyone visiting or living in the community.
The Power of Strategic On-Site Signage
By using multiple touchpoints, Stake ensures that every resident has the opportunity to learn about the cash-back program. From the moment they walk by a window or sit down in a common area, to when they check into their new apartment or see a door hanger on their handle, residents are constantly reminded of the perks of living at a Stake-partnered property.
This cohesive on-site signage strategy not only improves awareness but also drives participation, ensuring that rental communities see higher engagement and satisfaction among residents.